Ace of Spades

Boutique Coffee Shop Concept

Ace of Spades was designed as a contemporary coffee shop brand focused on atmosphere, creativity, and intentional design. Inspired by late-night cafés, editorial layouts, and minimalist hospitality spaces, the identity balances clean structure with expressive visual details to create a brand that feels both sophisticated and approachable.

Two menu boards with spade symbol design in a coffee shop setting
Brand guidelines for 'Ace of Spades Coffee Shop' with logo design, color palette, and photos.
Hand holding a clear cup with a black straw labeled 'Ace of Spades' against a wooden background

  • The Goal

    Create a cohesive coffee shop brand identity that feels modern, artistic, and memorable while balancing minimalist design with warmth and personality. The goal was to develop a visual system that could translate seamlessly across digital, print, and in-store brand experiences.

  • Design Direction

    The design direction combines editorial-inspired typography, minimalist layouts, earthy neutrals, and muted accent tones to create a refined but approachable atmosphere. Playing card symbolism was used subtly throughout the identity system to reinforce the Ace of Spades concept while maintaining a clean and contemporary aesthetic. The photography direction focused on texture, mood, and intimate café moments to support the overall brand experience.

  • Final Deliverable

    • Primary and secondary logo suite
    • Brand identity system
    • Typography and color palette
    • Coffee cup mockup
    • Café menu design
    • Social and marketing assets
    • Website landing page concept
    • Brand style direction and photography inspiration
Start a Project